Iron Man 3
Idea of a hero as the protagonist links with archetypal characters and narrative traits and the theme of Individualism imprinted throughout American cinema. - connects with the audience to show how they can be self-made - a more formulaic ideology used in multiplex cinemas since the nineties, whilst British cinema uses more social realistic themes, where even the blockbusters connect with arthouse cinema and its more artistic and complex messages of our society.
Directed by Shane Black. - A high concept film. FRANCHISE - guaranteed fanbase to create more films for more money for the studios.
Production Budget: Approximately $200 million. The heavy budget stemmed from the use of high-tec equipment, technology and realistic special effects and CGI throughout the film. The film's producers could feel safe spending this much as the previous films of the trilogy and franchise gained huge profits, suggesting an inevitable success for the third. Also, a large budget is a typical convention of a blockbuster, their profit usually even larger (King Kong costing $207 million to make, with a $550 million profit).
Production Budget: Approximately $200 million. The heavy budget stemmed from the use of high-tec equipment, technology and realistic special effects and CGI throughout the film. The film's producers could feel safe spending this much as the previous films of the trilogy and franchise gained huge profits, suggesting an inevitable success for the third. Also, a large budget is a typical convention of a blockbuster, their profit usually even larger (King Kong costing $207 million to make, with a $550 million profit).
Box Office: Iron Man 3 has the worldwide gross of $1,215,439,994, making an enormous $1,015,439,994 profit, coming fifth place on Box Office Mojo's "All Time Box Office" list beneath Harry Potter's final installment, another franchise.
Stars: Robert Downey Jr plays the leading role, a familiar Hollywood bankable face as he has starred in other blockbusters such as Sherlock Holmes: A Game of Shadows and The Avengers. Gwenyth Paltrow is also a well-known actress (within Fincher's Seven) playing Stark's love interest. These big names always attract more audiences, and is another convention of a blockbuster.
Genre: Although this film is seen as an Action/Adventure, recently superhero films have rapidly grown into its own genre, and is currently the new trend, or Genre model. (The Amazing Spider-man, Thor: The Dark World, Captain America: The First Avenger) Marvel has dominated all other genres, particularly when The Avengers was released in 2012, the star studded film (Tom Hiddleston, Scarlett Johansson) attracting mass audiences of all ages and genders, perhaps explaining Iron Man's success due to his appearance within the film. The classification of a PG allowed younger generations to watch this, a predominant audience. Also, these superhero films can contain many sub-genres, such as elements of romance, comedy, action, adventure and fantasy, thus audiences can enjoy a taste of everything.
Production: Produced by Paramount Pictures, Marvel Studios and DMG Entertainment, which are major film studios, and so almost guarantees the film's success due to its professional controller.
Marketing: Disney bought the rights to both Iron Man III and The Avengers, therefore marketing was on a mass scale, with merchandise being sold within Disney Stores across the world alongside viral advertisements. Known as 'Synergy Marketing.' The film poster's busy nature clearly shows the audience the film's themes and narrative in a stereotypical light. For instance, the low angle shot of the protagonist illustrates his dominance both physically and morally, whilst its tilt shows that chaos and disorder will be dealt with. Furthermore, Paltrow clinging onto the eponymous character shows that she will be the film's typical damsel in distress. Cross-promotion was also used (e.g with Audi) to advertise the film even moreso, aswell as TV advertising of trailers and interviews with stars on talk shows and billboards. - MEDIA SATURATION.
Writer: Published by the renowned Marvel Comics, Iron Man is a heroic character who appears throughout the comic world. The way in which Hollywood utilised an already preconceived idea and turned it into a film is quite conventional, as this is a tried and tested formula and the producers can predict that their creation can't become a flop. Producers furthermore know that audiences are more familiar with the narrative and would be more inclined to watch the film, especially for those who grew up in the seventies surrounded by comics, thus attracting older and wider audiences despite the film's young certificate, which ultimately shows the development of entertainment since paper to the rise of cinema.
Writer: Published by the renowned Marvel Comics, Iron Man is a heroic character who appears throughout the comic world. The way in which Hollywood utilised an already preconceived idea and turned it into a film is quite conventional, as this is a tried and tested formula and the producers can predict that their creation can't become a flop. Producers furthermore know that audiences are more familiar with the narrative and would be more inclined to watch the film, especially for those who grew up in the seventies surrounded by comics, thus attracting older and wider audiences despite the film's young certificate, which ultimately shows the development of entertainment since paper to the rise of cinema.
Release date: May 3rd 2013. - Summer blockbuster - more views as the creators can use more impressive special effects in comparison to the previous year, and more audiences have more time to watch these films as they are out of work and education, and so can enjoy the conventional feel-good endings of these summer releases.
Reception: Rated 80% on Rotten Tomatoes.
Certificate: 12A according to the British Board of Film Classification. Producers tend to plaster a low certificate onto a film to open the demographic in order for mass audiences to watch the film and gain more money, as younger generations are typically more likely to visit the cinema as they have more leisure and social time in comparison to those above 40, whilst this certificate furthermore encourages families to visit the cinema together, which again increases profit.
Hollywood and Westernised cinema/blockbusters are typically quite manipulative with their producing, where their ideologies are money-orientated, and use these formulaic techniques to gain wide audiences for an increased profit.
Certificate: 12A according to the British Board of Film Classification. Producers tend to plaster a low certificate onto a film to open the demographic in order for mass audiences to watch the film and gain more money, as younger generations are typically more likely to visit the cinema as they have more leisure and social time in comparison to those above 40, whilst this certificate furthermore encourages families to visit the cinema together, which again increases profit.
Hollywood and Westernised cinema/blockbusters are typically quite manipulative with their producing, where their ideologies are money-orientated, and use these formulaic techniques to gain wide audiences for an increased profit.
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